Hulu just announced that it will lower the price of its base, ad-supported subscription planto $5.99 per month — down from the current $7.99 — beginning on February 26th. Hulu has offered its service at $5.99 previously on a promotional basis, and it clearly makes enough of a difference at pulling in subscribers to justify a price drop for the standard rate. In case you were concerned, customers will not see an increase in ad volume because of the reduced pricing. The $11.99-per-month “no commercials” plan will stay at its current price, as will the $12.99 Hulu/Spotify combo subscription, which Spotify handles billing for.
The price drop comes only days after rival Netflix announced increased subscription fees across all of its plans. The most popular plan (with HD streaming) is now $13 per month.
CAN WE SAY PETTY??!!