Harley-Davidson has made an equity investment in Alta Motors, a move that accelerates its ambition to bring an electric motorcycle to market before 2020.
The Milwaukee motorcycle giant announced Thursday that its investment in Alta is part of its effort "to build the next generation of Harley-Davidson riders," which analysts have said is necessary. Harley is the country's leading motorcycle manufacturer, but it has been losing market share as its traditional riders age out of the hobby.
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