First and foremost this commercial Australia's Opal card makes this card the weird distant cousin of Marta Transportation card. Whoever came up with that commercial was on some kind of hallucinogen.
The Opal card is Atlanta's version of the Marta card and within the card is a chip that has your information and allows you to reload money to it and use the transportation system.
Bio-hacker Meow-Ludo Disco Gamma Meow-Meow, his legal name BTW, had the chip removed from the Opal card and surgical implanted into his hand. His reasoning...
"It gives me an ability that not everyone else has, so if someone stole my wallet I could still get home," he said.
"My goal is to have frictionless interaction with technology," he said.